NotJustMenthol.org Campaign

I designed and developed targeted landing pages for NotJustMenthol.org, a non-profit organization fighting against predatory marketing tactics of the tobacco industry. The landing pages catered to three demographics: the black community, young adults, and the LGBTIQA+ community, with customized content and visuals for each audience.

Additionally, I created and edited a series of powerful videos tailored to each community, emphasizing the harmful impacts of menthol-flavored tobacco products and Big Tobacco’s manipulative strategies. The engaging design elements and informative content successfully raised awareness and encouraged viewers to take action against these unjust practices.